At the heart of our brand lies a deep love for art, the environment, and animals — all brought together in the vision of a fashion design student with a passion for creativity and sustainability. The inspiration for our brand came to life with the arrival of a little puppy named Figgy Mae, whose vibrant personality and boundless joy were nothing short of infectious. Figgy’s playful energy exuded colour and life, and I knew I had to capture that essence in a way that could stay with me always. Thus, the idea was born — to turn her exuberance into wearable art, something that blends the beauty of fashion with the spirit of joy and love.

Our mission is rooted in values that matter: the environment, art, circular fashion, style, longevity, and a deep respect for the earth.  By focusing on pieces that are not only beautiful but also crafted with purpose, we seek to promote a lifestyle where fashion is as much about conscious choices as it is about self-expression.

Behind the brand is Ruby Burnham, a dedicated fashion design student who’s equally passionate about art, fashion, and the power of style to change the world. Ruby dreams of building a fashion label that intertwines her deep rooted values of fashion design with her commitment to regenerative agriculture to create a slow and ethical fashion label. With each step, she brings that dream closer to reality, blending her values into every collection, one creative design at a time.

What makes our brand unique is our dedication to crafting and sourcing beautiful, one-of-a-kind, handcrafted beaded jewellery. Each piece is designed with longevity in mind, intended not just for today, but for tomorrow. These treasures are made to be worn and cherished for years and held close as timeless symbols of style and sustainability. Our jewellery is more than just an accessory; it's a statement of art, love and enduring beauty.